Today we’re serving Filet Mignon for the price of a hamburger. The legend goes that a Cartier employee exclaimed "Cartier, It's a must!”, and that phrase became the guiding light of the Must de Cartier line. Everyone needs some Cartier in their life, and thankfully the brand was kind enough to help us out.
The Must de Cartier line came about in the 1970s after Cartier changed ownership and decided to create a more accessibly priced line to broaden their market share. The Must de Cartier Tank is virtually the same as the standard Tank, at least in every way that is visible to the eye. To save money, Cartier used gold vermeil cases (gold plated sterling silver) instead of solid gold, and 9 times out of 10, a quartz movement. Manually winding Must de Cartier watches, as we have here, are seldom seen and present an incredible value compared to a solid gold Tank.
The Tank will celebrate its 100th anniverstary in 2017, and in all those years the watch has changed little. The Tank has been around for just about as long as wristwatches have, so in a world where the term icon in thrown around too often, the Tank sticks out as one of the few cases when a watch is truly deserving of that term.
Loius Cartier created the Tank in 1917, using the Renault tanks found of the Western Front of World War I as inspiration for it’s rectangular shape. The first Tank, like nearly all that have followed, featured bold Roman numerals, a chemin de fer (French for railroad) style chapter ring, sword hands, cabochon set crown and closely fitted leather strap.
As the saying goes, two is better than one, so we’re also offering this watch in the Men’s size . Get both and you’ll be one hell of a stylish couple.
